Corporate Social Responsibility

http://www.forbes.com/2008/10/16/csr-doesnt-pay-lead-corprespons08-cx_dv_1016vogel.html

At this site is an article called CSR Doesn't Pay, which expels the myth about companies doing well when having a good CSR plan in action. The article is in no way saying it is a bad thing to have a great CSR plan but merely saying there is weak proof that a company does any better revenue wise because of a good CSR plan. It says that there is no proof that it does any worse either. Well I say if this is the case that a company is relatively unaffected by its CSR plan then they should all have one in an effort to better our society. Although I disagree that CSR does not affect revenue because this article is not taking into account the priceless ability of reputation. Companies with great enviornmental policies tend to be shown in a better light. Either way I like the article because it gives a different perspective on corporate social responsibility.